Lead response
New leads wait too long
Software that answers enquiries, checks whether a prospect is a good fit, books appointments and follows up.
What your team gets
Your team gets the conversation, the customer's details and a clear next step.
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Where your team needs help
Which sounds like your team?
You know how you want the work done. We build the software to do it, then keep it running.
Call review
Nobody reviews the sales calls
Software that reviews recorded calls against your sales approach and helps managers prepare coaching.
What your team gets
Managers get specific points to review, with the call evidence beside them.
Prospect research
Research eats your reps’ day
Software that researches companies, checks them against your customer criteria and prepares information your team can use.
What your team gets
Your team gets a researched list with sources and uncertain details flagged.
Client onboarding
Getting new clients started takes too much admin
Software that collects details, checks documents and prepares client files for your team to review.
What your team gets
Your team gets a client file with missing information and review steps clearly marked.
Why custom software
Build what your current tools don’t do.
You may already use GoHighLevel or HubSpot to keep customer details, or Gong to review calls. We start by checking what those tools can already do.
See what we can build- 01
Keep the tools your team uses
Your customer system, calendar and call recorder can stay. We build the missing connections and software around them.
- 02
Make your process the rules
The software follows your criteria for a good lead, your sales script and your document checks.
- 03
Choose where people approve the work
We agree what the software can do on its own, what needs a person’s approval and when it should ask for help.
Lead response
See how a lead reply is prepared.
Your team decides what information the software can use and where a person needs to check it. The software can prepare a draft for review.
prepare a lead reply
- 01ReceiveA buyer asks about a viewing.
- 02ReadKeep the buyer’s messages together.
- 03CheckUse the agreed property information.
- 04PrepareDraft a reply with the relevant viewing link.
- 05ReviewA person checks the draft before sending.
Draft ready for a person to review. Nothing sent.
Projects we’ve built
See the software and the work it does.
Sales coaching
Sales calls reviewed against the team’s script
- Before
- A manager listens to a few calls a week by hand.
- After
- Every recorded call is scored from 0 to 100 against the team's own script, with a view for each rep.
Built with Ante Digital (Canada). Our founder is the lead developer.
Real estate
Property enquiries answered on WhatsApp
- Before
- Leads kept in a spreadsheet, and brochures sent by hand.
- After
- The assistant answers grouped messages, saves details in Close, the team's sales system, and offers eligible buyers a viewing link.
Designed and built by our founder, as lead developer for a partner agency.
Business funding
Client files prepared after signing
- Before
- A broken Zapier flow sometimes put one client's details in another client's sheet, and PDFs were reformatted by hand.
- After
- Each signed client gets an automatic 10-step run that builds their own new sheet.
Designed and built by our founder, as lead developer for a partner agency.
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From first call to working software
Start with a small paid trial.
01 · First conversation
Talk through the task
On a 20-minute call, we look at the task slowing your team down and check whether your existing tools could do the job.
- The problem
- Your current tools
- A possible next step
02 · One agreed task
Test a paid trial
We agree the scope, price, timing and what success means before building a small trial using your work.
- Agreed scope
- A fixed trial price
- Success criteria
03 · After the trial
Build the software
If the trial supports a full build, we connect the software to your tools and test it with your team before launch.
- Connected tools
- Tested approvals
- A launch plan
04 · After launch
Run and improve it
For a monthly fee, we monitor the software, fix problems and agree improvements as your team’s work changes.
- Monitoring
- Problem fixes
- Agreed improvements
For agencies
Offer custom software under your own name.
Your clients work with your agency. BrownMind builds the software behind your service and can run it after launch.
Book a 20-minute callYour agency
The client relationship
You bring the client’s problem and agree the offer with them.
BrownMind
The software build
We agree the scope with you, build and test it, then support the software as agreed.
We build software for your process,
connect it to the tools you use,
and keep it running
after launch.
A paid trial first. A full build when agreed. A monthly fee to run and improve it.
05Testimonials
What a custom build can change.
For sales teams in US · Canada · UK · UAE · Germany · Nordics
We needed replies that followed the way our team handles an enquiry. The software keeps the conversation and customer details together, so our reps can pick up from there.
Our managers wanted feedback tied to our own sales script. Each coaching note points to a moment in the call. That gives us something specific to discuss with the rep.
Our salespeople used to collect prospect details across several tabs. Now the brief brings the useful information together with its sources. They can check it before deciding how to approach the company.
We already had a process for taking on new clients. BrownMind built around it. The software prepares the file and shows us what still needs checking before we move it forward.
We handle the client relationship, and BrownMind handles the software build. We can offer something tailored to a client's business without taking on the development ourselves.
The work carried on after launch. When our process changed, we had someone who understood the software and could work through the next change with us.
Insights
Decide whether custom software fits your team.
When to Build a Custom AI Sales System
A guide for revenue teams deciding when scattered tools are no longer enough and a custom AI sales system is the better move.
Read
Zapier vs Custom AI Automation: When Should You Rebuild the Workflow?
A practical guide to deciding when Zapier is enough and when a custom AI automation system will save more time, reduce breakage, and support growth.
Read
n8n vs Custom AI Workflows: Where Visual Automation Stops Being Enough
A practical framework for deciding when n8n is still the right tool and when a custom AI workflow is safer, easier to extend, and better for serious operations.
Read
Questions
Before you book a call.
What does BrownMind build?
We build custom AI software for sales teams. It can answer new enquiries, review sales calls, research prospects or prepare client files. We agree the task and the rules with you before building.
Do we need to replace our current tools?
We start by checking what your existing tools can do. If custom software is needed, we build around the customer systems, calendars and other tools your team already uses. We agree any changes before the build.
Can our team check the AI’s work?
Yes. We agree which actions need a person’s approval, what information the software can use and when it should ask for help. The checks depend on the task and are tested with your team.
How much does a build cost, and how long does it take?
The price and timing depend on the task, the tools it connects to and the checks it needs. We agree the scope, price, timing and success criteria for a small paid trial first. A full build is a separate decision after the trial.
Who runs the software after launch?
BrownMind can run and improve the software for a monthly fee. We agree the monitoring, support and improvements with you, so you know what is covered after launch.
Who owns the software?
Your client contract sets out ownership or permission to use the software built for you. BrownMind keeps its existing code, tools and reusable materials unless that contract says otherwise. Third-party software and your own data keep their existing terms and ownership.
Can you build software for our agency’s clients?
Yes. We offer white-label builds: software your agency sells to clients under its own name. You manage the client relationship, and we agree the build and ongoing support with your agency.
Tell us which task
slows your team down.
On a 20-minute call, we’ll look at your process, your current tools and whether custom software could help.
We work with sales teams in the US, Canada, UK, UAE, Germany and the Nordics.
A conversation with Apurva. Any paid trial is scoped and priced separately.