Custom AI software for prospect research and qualification
We build software that researches the companies on your list, checks whether each one fits your business and prepares information your sales team can check. We design it around your ideal customer, the data sources you trust and the way your team works.
For sales teams that research companies before contacting them.
- Your target list
- Your idea of a good customer
- Sources you approve
- Checks each company
- Saves the evidence
- Finds the right people
- Prepares the next step
- Checked companies
- Your customer records
- Draft emails to review
The problem, and what we build
What slows your team down, and the software we build for it
Each problem is paired with the part of the software that addresses it.
Research takes too long
In one project, checking a single company properly took 30 to 60 minutes.
What we buildChecks each company against your rules
Money is spent on the wrong companies
Paid data gets bought for companies that were never a good fit.
What we buildUses free checks before paid ones
Nobody knows why a company was chosen
The reason a company was picked or dropped sits in someone's notes.
What we buildKeeps the reason and the sources together
Emails make claims nobody checked
A personal first email needs facts that a person can check.
What we buildPrepares a first email for a person to approve
Checks each company against your rules
It compares each company with your idea of a good customer and sends uncertain ones to a person.
Uses free checks before paid ones
It starts with free information, such as the company's website, and only pays for deeper research when a company passes. Each run has a spending limit.
Finds the right people to contact
For companies that pass, it finds relevant decision-makers and checks their email addresses.
Keeps the reason and the sources together
Every decision is saved with its sources, so anyone on your team can see why a company was chosen or dropped.
Prepares a first email for a person to approve
Where it helps, it drafts a short first email with a source for each claim. A person checks it before anything is sent.
What gets tailored
The decisions we make with you
Channels, tools and rules are your choices. A past project does not set the limits of yours.
Your target list
We start from the list you already have.
What makes a good customer
You set the rules it checks.
Sources
You approve every source it uses.
What a person reviews
You decide where a person steps in.
Where results go
Results land where your team works.
Is custom software right for you?
We check what you already have before we build anything
Your current tools may be enough when
- A data provider's saved search or a spreadsheet may be enough for a small or simple list.
- If every company on your list is already a good fit, you may only need contact details.
Custom software helps when
- Deciding fit needs several sources, or judgement your data provider cannot make.
- Paid research needs a firm spending limit.
- Your team needs a record of each decision and the evidence behind it.
Related work
Projects that show this work
Each project was built for one client's process. It shows what is possible; your build starts from your own choices.
B2B outbound
Company checks before paid research
Wavelength's system checks each company's fit first, saves the reasons and sources, and drafts an email only when there is enough evidence.
Email sending was not switched on at delivery. The project shows research and drafting, not campaign results.
ShowsChecks each company against your rules · Uses free checks before paid ones · Finds the right people to contact · Keeps the reason and the sources together · Prepares a first email for a person to approve
Reviewed, hardened and operated by our founder as part of a partner agency's team, working with the client's technical founder.
Investor research
4,483 possible investors sorted into a shortlist of 185
A filterable shortlist for a startup's fundraising, with the evidence for each investor on its card.
A working prototype for investor research. Applying this approach to sales prospects would need its own criteria and testing.
ShowsKeeps the reason and the sources together
Designed and built by our founder, as lead developer for a partner agency.
Paid trial, build, run
How we start, and who runs it afterwards
01
A 20-minute call
We talk through the problem, your current tools and who needs the result. We also check whether software you already have could do the job. It is not a sales call.
02
A paid trial
We take a sample of your target companies and clear fit rules, then review the decisions, the evidence and the cost. Before it starts, we agree the scope, the price, the timing and how we will judge it.
03
The full build
We build what the trial showed is worth building, and test normal work, unusual cases and handovers to your team before launch.
04
Running it with you
After launch, we monitor the software, fix problems and improve it each month. You have a named contact, and the rules can change as your business does.
Questions
Questions people ask before a call
- Does it have to run inside a particular customer system?
- No. It can work from a target list, your existing customer system or a separate review screen. We check the available connections first.
- Will it send emails for us?
- Sending is a separate decision. You can start with research and drafts that a person approves. Any sending needs its own approval and stop rules.
- What if information is missing or contradictory?
- The software shows what is uncertain and passes the decision to a person. We test these cases instead of treating every company as a confident match.
- What does it cost, and how long does it take?
- It depends on your list, your rules, the data sources and the connections. We agree the scope, price, timing and how we will judge the trial before any work starts.
Show us your target list
On a 20-minute call, we look at how your team works today and tell you whether custom software is worth it.