Custom AI software for lead response and follow-up
We build software that responds to enquiries, checks whether each prospect is a good fit, books appointments and follows up. We design it around your sales process, the channels your customers use and the tools your team already works with.
For sales teams that get enquiries by email, website form or messaging app.
Starts from
- Website forms
- WhatsApp and other messaging apps
Software built for your process
- Answers the question
- Checks if it is a good fit
- Books the next step
- Follows up
- Your sales team
- Your calendar
- Your customer records
Results go to
The problem, and what we build
What slows your team down, and the software we build for it
Each problem is paired with the part of the software that addresses it.
Enquiries wait for a reply
New enquiries arrive while your team is busy or after the office has closed.
What we buildReplies wherever enquiries arrive
Your team repeats the same answers
Prices, availability and service details take time to find and explain again.
What we buildAnswers from your own information
The wrong person gets the enquiry
Enquiries get forwarded around, and buyers have to repeat their details.
What we buildChecks fit and passes the enquiry on
Follow-ups are missed
Nobody is sure who should contact a prospect again, or when to stop.
What we buildBooks the next step and follows up
Customer records are out of date
Appointments, notes and next steps are copied from the conversation by hand.
What we buildKeeps your customer records up to date
Replies wherever enquiries arrive
It answers enquiries that come in by email, website form or messaging app, with the same rules for each. We check what each channel allows before we build.
Answers from your own information
It answers questions using your own prices, documents and availability. When it does not know the answer, it passes the enquiry to a person.
Checks fit and passes the enquiry on
It asks the questions that matter to you, such as budget or timing. It then sends the enquiry, with the conversation so far, to the right person.
Books the next step and follows up
It offers times from your calendar, sends reminders and contacts prospects who stop replying.
Keeps your customer records up to date
It saves contact details, appointments and next steps in your customer system. Your team can correct anything it gets wrong.
What gets tailored
The decisions we make with you
Channels, tools and rules are your choices. A past project does not set the limits of yours.
Where enquiries come from
We start where your enquiries already arrive.
What it can answer from
You choose the information it may use.
What makes a good fit
You set the questions it asks.
What happens next
You choose the next step for a good prospect.
What a person approves
You decide what it can do on its own.
Where records go
We connect to the system you already use.
Is custom software right for you?
We check what you already have before we build anything
Your current tools may be enough when
- Your enquiries arrive in one place, and your inbox or customer system can already send automatic replies.
- Your booking tool already handles reminders and rescheduling.
- A simple form and one fixed reply answer most questions.
Custom software helps when
- Enquiries arrive in several places and need the same rules.
- Good answers need your own prices, documents or availability.
- Your rules for who is a good fit, or who handles what, are specific to your business.
- You need a record of what was said and why.
Related work
Projects that show this work
Each project was built for one client's process. It shows what is possible; your build starts from your own choices.
Real estate
Property enquiries answered on WhatsApp
Palmgate's assistant reads a buyer's messages together, answers with property information, offers a viewing and adds the booking to Close, the team's customer system.
In this project, replies to buyers were sent automatically. The manager could read every conversation and got an alert when a lead stopped replying.
ShowsReplies wherever enquiries arrive · Answers from your own information · Keeps your customer records up to date
Designed and built by our founder, as lead developer for a partner agency.
Instagram DM sales
Instagram conversations ranked for a sales team
Ascend Studio's pilot checked new Instagram conversations every 4 hours and gave setters, the people who book sales calls, a ranked list with a reason for each lead.
This was a pilot. It ranked leads for people to contact; it did not reply to them.
ShowsChecks fit and passes the enquiry on
Designed and built by our founder, as lead developer for a partner agency.
Paid trial, build, run
How we start, and who runs it afterwards
01
A 20-minute call
We talk through the problem, your current tools and who needs the result. We also check whether software you already have could do the job. It is not a sales call.
02
A paid trial
We pick one enquiry source and one next step, and test the replies, the fit checks and the record updates with your team. Before it starts, we agree the scope, the price, the timing and how we will judge it.
03
The full build
We build what the trial showed is worth building, and test normal work, unusual cases and handovers to your team before launch.
04
Running it with you
After launch, we monitor the software, fix problems and improve it each month. You have a named contact, and the rules can change as your business does.
Questions
Questions people ask before a call
- Can we start with email or website enquiries?
- Yes. We start where your enquiries already arrive. First we check what your email provider, website and customer system allow.
- Will the software send every reply by itself?
- Only if you want it to. It can draft replies for your team to check, answer only the questions you approve, or pass some conversations straight to a person. We agree these rules before testing.
- Do we need to replace our customer system?
- Usually not. We connect to the system you already use. The scope says what stays, what connects and anything that needs to change.
- What does it cost, and how long does it take?
- It depends on the channels, information and connections involved. We agree the scope, price, timing and how we will judge the trial before any work starts.
Show us how enquiries reach your team today
On a 20-minute call, we look at how your team works today and tell you whether custom software is worth it.