Custom AI software for sales call review and coaching
We build software that reviews recorded sales calls, checks them against the way your team should sell and helps managers prepare coaching. We tailor the scoring, the reports and the connections to your team.
For sales managers who can only listen to a few calls a week.
- Call recordings
- Transcripts
- Your sales script
- Reviews each call
- Shows what to coach
- Spots patterns
- Sends reports
- Sales managers
- Reps
- Team reports
The problem, and what we build
What slows your team down, and the software we build for it
Each problem is paired with the part of the software that addresses it.
Most calls are never heard
A manager can only listen to a few calls a week. The rest go unheard.
What we buildCollects recorded calls on its own
Feedback feels random
Reps get feedback on whichever call the manager happened to pick.
What we buildReviews every call against your script
Nobody sees the pattern
Reps hit the same objections, and nobody notices how often.
What we buildFinds patterns across the team
Problems show up too late
When a rep starts to slip, the manager finds out after the month has closed.
What we buildSends coaching where your team works
Collects recorded calls on its own
It brings in calls from the recorder your team already uses, or from uploaded transcripts. Internal meetings can be left out.
Reviews every call against your script
It turns your script and offer details into review points and scores each call. We test the scores against your managers' own reviews first.
Shows why each point was made
Each piece of feedback links to the moment in the call, so a manager can check it and a rep can hear it.
Finds patterns across the team
It shows repeated objections, missed questions and how each rep's scores change over time.
Sends coaching where your team works
Summaries go to Slack, email or another tool your team uses, with the calls that need attention first.
What gets tailored
The decisions we make with you
Channels, tools and rules are your choices. A past project does not set the limits of yours.
Where calls come from
Reps keep the recorder they already use.
What a good call means
The review follows your standard.
Who sees what
You decide who can open each call.
Where feedback goes
Coaching arrives where your team already works.
How often
You choose the rhythm of the reports.
Is custom software right for you?
We check what you already have before we build anything
Your current tools may be enough when
- Salesight, the call review product built with Ante Digital (Canada), may already cover what you need. It has a 7-day free trial.
- Your call recorder's own summaries may be enough if you need notes, not scores.
Custom software helps when
- You need scoring on points Salesight does not support.
- Results need to go into your customer system or another business system.
- Your review process needs approvals or access rules that a ready-made product cannot handle.
Related work
Projects that show this work
Each project was built for one client's process. It shows what is possible; your build starts from your own choices.
Sales coaching
Salesight scores calls against a team's own script
Salesight scores each recorded call from 0 to 100, lists the objections and missed moments, and sends summaries to Slack, Discord or email.
Salesight is a live product. Its scores are reviews of calls, not proof of more sales, and a manager still checks important feedback.
ShowsCollects recorded calls on its own · Reviews every call against your script · Shows why each point was made · Finds patterns across the team · Sends coaching where your team works
Built with Ante Digital (Canada). Our founder is the lead developer.
Paid trial, build, run
How we start, and who runs it afterwards
01
A 20-minute call
We talk through the problem, your current tools and who needs the result. We also check whether software you already have could do the job. It is not a sales call.
02
A paid trial
We use a small set of your recorded calls and compare the software's feedback with your managers' reviews. Before it starts, we agree the scope, the price, the timing and how we will judge it.
03
The full build
We build what the trial showed is worth building, and test normal work, unusual cases and handovers to your team before launch.
04
Running it with you
After launch, we monitor the software, fix problems and improve it each month. You have a named contact, and the rules can change as your business does.
Questions
Questions people ask before a call
- Should we use Salesight or ask for a custom build?
- Check Salesight first. A custom build makes sense when there is a specific gap that is worth the extra cost to build and run.
- Can the review use our own sales script?
- Yes. We turn your script and offer details into review points, then test them against calls your managers have already reviewed.
- Does the software replace a sales manager?
- No. It helps a manager find the calls and moments worth reviewing. It can miss context, so managers stay responsible for coaching and for decisions about people.
- What does it cost, and how long does it take?
- It depends on the call sources, review points, reports and access rules. We agree the scope, price, timing and how we will judge the trial before any work starts.
Show us how your team reviews calls today
On a 20-minute call, we look at how your team works today and tell you whether custom software is worth it.